Campaigns. Cost. Contribution.
Can this campaign pay for itself?
Find the acquisition cost your sale can support and the sales needed to cover the campaign. Use contribution before acquisition costs, rather than revenue alone.
Illustrative example. Replace the inputs with your own assumptions.
Your working result
Review before sharing. The result reflects your entries and assumptions.
How this example works
Understand the example first
What this calculation answers
A €100 sale costs €60 to fulfil. It leaves €40 before the campaign. A €2,000 campaign therefore needs 50 completed sales to cover its cost.
What it means: The result is the sales requirement, not a prediction that 50 sales will happen.
Method and notes
From the tool to the decision
Give the result some context.
Before increasing the budget, compare the cost of acquisition with what a completed sale contributes. Then examine the offer and the journey that turns interest into demand.