Resources
Practical thinking.
Ready to use.
Working guides for AI adoption, content workflows, direct booking marketing and strategic communication. Define priorities, assign responsibilities and turn a business objective into a practical plan.
One9Six / Working playbook
The hotel campaign contribution scorecard
What did the campaign contribute after cancellations and costs? Use this worksheet to bring marketing, reservations and revenue management into the same conversation.
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One9Six / Working playbook
A test plan for hospitality performance marketing
Give a campaign test a fair chance to teach you something. Define the change, the comparison and the result that would justify putting it into practice.
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One9Six / Working playbook
From AI pilot to accountable marketing workflow
Before a promising AI pilot becomes everyday practice, check who owns it, what it uses and how the output is reviewed. A working guide for research, writing, campaigns and reporting.
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Media relations / Practical playbook
From company announcement to media story
Find the news in your announcement and give a journalist the material to assess it. Includes a sample investment announcement and a structure for the media pitch.
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Public affairs / Institutional engagement
High level meetings with a clear purpose
Make the time around the table count. Prepare the agenda, the argument and the follow up for an institutional or G2G meeting, with a sample delegation brief.
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Greek & English copywriting / Editorial playbook
One brand. Two original voices.
Keep the same brand character in two languages that read naturally. Practical examples from hospitality and technical writing, with an editing checklist for Greek and English.
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AI transformation / Planning worksheet
AI adoption: a 90 day roadmap
Your team is trying AI. What would it take to make it a useful part of the work? A suggested 90 day plan, from choosing a pilot to deciding what deserves to expand.
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AI in communications / Workflow worksheet
An AI assisted content workflow
Take an approved brief through research, drafting, editing and sign off with AI support. Assign the responsibilities and keep control of the facts and the brand’s voice.
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Hospitality marketing / Audit worksheet
The direct booking marketing audit
Follow a guest from the first search to the confirmed booking. Check the hotel’s proposition, website, campaigns and measurement for the questions and obstacles that can interrupt the journey.
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Planning worksheet
The digital campaign brief
Ten questions to settle before the campaign starts: who it is for, what it offers, where it leads and how you will know it worked.
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Working template
Preparing the stakeholder meeting
Arrive with a clear purpose and leave with an agreed next step. A short working brief for preparing the argument, the evidence and the questions.
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Editorial checklist
Before you publish
Read the final draft once more, with the reader in mind. Ten checks for the argument, the facts, the structure and the voice before you publish.
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