Resources
Tools for the work.
Clarity for the decision.
Scorecards, audit frameworks and working briefs for AI adoption, direct bookings, content and institutional engagement. Use them to structure the task, establish the evidence and decide what happens next.
One9Six · Hospitality analysis + tools
The hotel is full. What does it leave?
An in depth One9Six guide to visitor mix, booking contribution, acquisition cost and hospitality campaigns, with worked examples and two interactive calculators.
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One9Six Lab
Bring the difficult question.
Explore the evidence. Test the assumptions. Leave with a brief, a comparison or a plan your team can use.
Enter the Lab ↗Useful tools. Clear next steps.
Bring a question.
Leave with a working answer.
Campaigns. Cost. Contribution.
Can this campaign pay for itself?
AI. Review. Real working time.
How much time does AI save after the checking?
Reputation. Facts. Response.
A crisis breaks. Who responds first?
Campaigns. Naming. Measurement.
Can you tell your campaigns apart?
Media. Relevance. Evidence.
Why would a journalist cover this?
Events. Content. Follow-through.
The event is over. What will you publish tomorrow?
A point of view
Good questions.
Better decisions.
Three questions that connect marketing decisions with business priorities. Explore the thinking and put it to work.
AI. Judgment. Responsibility.
Who checks what AI gets wrong?
Speed changes the workflow. It also changes where you need to pay attention.
Explore the thinking
Hospitality. Performance. Value.
A full hotel. At what cost?
Read demand beside acquisition costs, cancellations and the value of the stay.
Explore the thinking
Media. Reputation. Trust.
Attention moves. Trust stays.
A credible story needs substance that survives the next question.
Explore the thinking
One9Six / Working playbook
The hotel campaign contribution scorecard
Calculate what a campaign contributes after cancellations and costs. A working scorecard for marketing, reservations and revenue management to evaluate the same commercial result.
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One9Six / Working playbook
A test plan for hospitality performance marketing
Design a test that can support a decision. Define the intervention, comparison, data requirements and result that would justify wider investment.
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One9Six / Working playbook
From AI pilot to accountable marketing workflow
Turn an AI pilot into a supervised process. Define the task, approved inputs, human review and evidence needed to decide whether it should become standard practice.
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Media relations / Practical playbook
From company announcement to media story
Build a media pitch around the news and the evidence. An investment announcement example shows how to prepare the angle, supporting material and questions a journalist needs answered.
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Public affairs / Institutional engagement
High level meetings with a clear purpose
Prepare the purpose, agenda and supporting argument for an institutional or G2G meeting. Use the delegation brief to connect each conversation with responsibilities and a practical next step.
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Greek & English copywriting / Editorial playbook
One brand. Two original voices.
Write naturally in both languages without losing the brand’s character. Hospitality and technical examples show how to preserve facts, adapt expression and judge the final Greek and English copy.
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AI transformation / Planning worksheet
AI adoption: a 90 day roadmap
A suggested 90 day plan for choosing, testing and reviewing an AI marketing workflow. Assign ownership, establish quality criteria and decide what the evidence supports expanding.
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AI in communications / Workflow worksheet
An AI assisted content workflow
Take an approved brief through research, drafting, editing and publication with AI assistance. The workflow assigns human checks at each stage and keeps facts and brand voice under editorial control.
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Hospitality marketing / Audit worksheet
The direct booking marketing audit
Audit the complete path to a direct booking. Check the property’s proposition, search visibility, campaign landing pages, booking experience and measurement for gaps that marketing can address.
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Planning worksheet
The digital campaign brief
Settle the decisions that shape the campaign before production begins. Ten questions cover audience, offer, destination, measurement and the conditions for changing course.
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Working template
Preparing the stakeholder meeting
Prepare a meeting around a specific decision. Record the objective, evidence, interests and questions, then assign the next action and its owner.
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Editorial checklist
Before you publish
Check the argument, evidence and expression before publication. Ten editorial checks help identify weak claims, missing context and wording that gets between the reader and the point.
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Destination planning worksheet
The destination mobility brief
A working framework for municipalities, tourism businesses and mobility providers. Define the journey, agree responsibilities, prepare passenger information and measure service adoption.
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