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What changes.
What it means.
Selected developments in marketing, communications and public affairs, with primary sources and a clear One9Six perspective on the decisions they affect.
Editorial selection / 4 October 2026
Development:
Google’s September AI Max update: check the release status.
A release announcement and a usable account feature are different stages. Check availability, controls and measurement before deciding what Google’s AI Max update should change in your campaign.
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Development:
Being seen and being believed are different jobs.
Discovery earns the first impression. Verification shapes what follows. Reuters Institute research offers a useful starting point for planning the evidence, coverage and sources people encounter after they first see a story.
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Development:
AI transparency is now an operational communications issue.
AI transparency belongs in the publishing workflow. European guidance makes approval, disclosure and documented checks practical questions for communications teams using generated content.
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