Campaign evidence review

Is your campaign ready?

Check what is ready and what still needs doing.

Campaign and planned decision dateEvidence statusEvidence statusEvidence status

More fields

What completed action matters, by when, and who owns the result?What research or observed behaviour supports this audience choice?What can a person actually obtain, and does the landing journey deliver it?Which costs, cancellations and margins are included? Record the calculation.Evidence statusWhich event is tested, what is the approved source material, and how is consent handled?Evidence statusWhich claims have evidence, what will vary in the test, and who approves?Evidence status

See the full example and method

What this example shows

Find what is missing before a campaign starts

Example: a fictional hotel wants 10 completed direct bookings. It has an approved offer but has not calculated all costs or tested cancellations.

What you get: The result lists the unresolved checks first. It explains what needs checking. It does not score the campaign or predict sales.

Six gates. No flattering score.

Record the evidence and mark its status. The review organises unresolved questions ahead of verified items. It cannot validate your claims or approve a launch. Treat any unresolved financial, consent or claim issue as a reason for an accountable human review.