Public affairs

Map the decision, then the stakeholders.

A list of influential names will only take you so far. A useful stakeholder map explains who decides, who advises and where a well prepared conversation can make a difference.

One9Six Editorial2 min read
Participants reviewing a stakeholder map around a strategy table.

Define the decision

Begin with the issue and the outcome being sought. Identify the process, the formal responsibilities and the expected timing. A broad ambition such as improving institutional relationships is too loose to guide a useful map. A defined decision allows the organisation to judge which relationships matter, what information is missing and when engagement can be relevant.

One9Six / Working notes

A map of roles, evidence and timing

Start with the formal decision and the process that produces it. Record an institution’s remit separately from your assessment of its position. Do not turn an unverified assumption into a label that follows a person through the project.

Implementation reference
FocusRecordPractical check
Decision ownerFormal authority and relevant procedureVerify through official remit and published process
ContributorTechnical input, consultation role or implementation dutyIdentify what information this party needs and can provide
Engagement recordPurpose, evidence, open question, owner and next dateRecord agreed actions separately from your interpretation

Apply this to your next project

  • Review the map when responsibilities or consultation deadlines change.
  • Keep contact details and meeting notes within agreed access permissions.
  • Make the meeting request specific without implying a guaranteed outcome.

Distinguish authority, influence and implementation

The person who signs a decision may depend on technical advice, budget approval or implementation capacity elsewhere. Map those roles separately. Record what is known about each participant’s priorities and distinguish it from assumptions. A title alone cannot tell you whether someone can approve, advise, delay or carry out the proposed action.

Prepare a reason for the conversation

A meeting should clarify an issue, test an argument or establish a practical next step. Prepare the position, the supporting evidence and the questions in advance. Consider what makes the discussion relevant to the other party. After the meeting, distinguish what was discussed from what was agreed, and assign responsibility for any follow up.

Update the map as the process changes

Responsibilities, priorities and available information can change during a project. Revisit the map after substantive meetings or changes in the process. Keep a source and date for important assumptions. Progress is visible when the organisation understands the decision better and knows the next relevant action, with a named owner and a realistic timeframe.

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