Practical marketing and communications tools

Get something useful
from the next click.

Six free tools that turn your inputs into calculations, plans and briefs you can download and use.

One9Six Lab

Bring the difficult question.

Explore the evidence. Test the assumptions. Leave with a brief, a comparison or a plan your team can use.

Useful tools. Clear next steps.

Campaigns. Cost. Contribution.

Compare acquisition costs with what a completed sale contributes.

AI. Review. Real working time.

Measure the entire route to approved work.

Reputation. Facts. Response.

Give the first response an owner, confirmed facts and a next update.

Campaigns. Naming. Measurement.

Give every campaign a name someone can recognise in a report.

Media. Relevance. Evidence.

Give the journalist a relevant story and the means to check it.

Events. Content. Follow through.

Plan the next useful piece from the material you can actually use.