Media. Relevance. Evidence.
Why would a journalist cover this?
Build a useful pitch brief before approaching the media. Define what has changed, why it matters to the publication’s readers and what evidence you can provide.
Illustrative example. Replace the inputs with your own assumptions.
Your working result
Review before sharing. The result reflects your entries and assumptions.
How this example works
Understand the example first
Turn a specific announcement into a media approach
Fictional announcement: a technology company opens 20 free network security training places. The angle is technical skills for employers, with dates and programme details available.
What it means: The output arranges the news, reader relevance, supporting facts and interview offer. Edit it for the individual journalist before sending.
Method and notes
From the tool to the decision
Give the result some context.
A clear pitch starts with something worth understanding. Strengthen the angle, check the evidence and adapt the approach to the publication and its readers.
Related client work
CiscoCorporate communications · Digital marketing · Technical content · Media relations