Brand Strategy & Creative
Make the difference
recognisable.
We define what a brand stands for, why it matters and how it should express itself. Research and positioning inform identity, messaging and campaign concepts. We carry the strategy through design and creative production, from digital experiences to physical environments and interactive formats.
Our approach
Brand Strategy & Creative
Distinctive creative needs a defensible position. We research the business, its audience and its competitors to identify what the brand can credibly own. That position guides brand architecture, messaging and identity, giving every creative decision a reason.
We develop campaign concepts, visual systems and creative productions across digital and physical formats. Writing, design and interaction carry the same idea through social content, digital experiences, event environments and interactive projects, including videogames.
What we bring
The work,
in detail.
Research & brand strategy
Research and analytics, brand architecture, positioning, messaging and brand engagement.
Identity & campaign creative
Visual identity, logo design, campaign concepts, copywriting, content strategy and campaign execution.
Digital & spatial design
Interactive and media design, websites, event design, environments and branded spaces.
Culture & creative production
Creative direction, cultural communication, audiovisual production, interactive experiences and videogame projects.
Full scope
The complete service scope.
- Research & Analytics
- Brand Architecture
- Brand Positioning & Messaging
- Brand Engagement
- Visual Identity & Logo Design
- Interactive & Media Design
- Campaign Development & Execution
- Copywriting & Content Strategy
- Website Design & Development
- Event, Environment, & Space Design
- Creative productions & videogames
A few useful answers
Before we start.
Can you develop the strategy as well as the identity?
Yes. Research, brand architecture, positioning and messaging establish the direction. We then develop the visual identity, copy and creative applications for the channels and experiences the brand needs.
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