AI in communications / Workflow worksheet

An AI assisted content workflow

Take an approved brief through research, drafting, editing and sign off with AI support. Assign the responsibilities and keep control of the facts and the brand’s voice.

Editors reviewing digital copy revisions, source material and content approvals across two screens.

One9Six / Working notes

A source controlled editorial workflow

Give the model an evidence pack with dated facts, approved terminology and explicit gaps. Require unsupported statements to be flagged rather than completed from memory. Keep a claim register beside the draft so the reviewer can trace every material assertion to its source.

01Evidence pack
02Outline
03Draft
04Verification
05Approval
Implementation reference
FocusRecordPractical check
BriefReader, purpose, format, exclusions and sourcesAsk for an outline before a full draft
Claim registerClaim, source location, date and verification statusDistinguish source facts, editorial inference and illustrative examples
Human reviewAccuracy, voice, rights and final approvalMeasure correction time as part of production cost

Apply this to your next project

  • Never let generated citations substitute for opened and checked sources.
  • Check quoted text, numerical units and the strength of each claim.
  • Archive the published version and its approval record.

Make it practical

A useful place
to start.

Use this guide with the colleagues involved in the work. Note what you know, what needs checking and who will take the next step.

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  1. Choose the output. For example: turn an approved research note into an executive article, a newsletter and three social posts. Define the audience, purpose and action for each format before drafting.
  2. Prepare the source pack. Include approved facts, source links, dates, product details and permitted quotations. Identify the document owner and version. Remove information the selected tool is not authorised to process.
  3. Write the brief. Set the central argument, audience knowledge, tone, length and channel. Supply examples of the brand voice and a list of claims or phrases to avoid. Define what the draft must accomplish.
  4. Ask for a sourced outline first. Instruct the system to use the supplied material, flag gaps and connect factual claims to source references. These instructions guide drafting. They do not replace verification.
  5. Review the argument. The editor checks relevance, structure and missing context before approving a full draft. Remove unsupported angles early and request any additional information from its owner.
  6. Draft and verify. Check every name, figure, quotation, date and factual assertion against the original material. A fluent sentence is not evidence. Record unresolved questions instead of filling gaps with plausible detail.
  7. Adapt for each audience. Rework the opening, depth and call to action for the channel. For Greek and English, commission a language specific editorial pass and verify that the meaning and facts remain consistent.
  8. Approve before publishing. Assign final editorial and subject matter review. Add any specialist approval required by the organisation. Keep drafts separate from approved assets and do not let the workflow publish automatically.
  9. Keep an editorial record. Store the source version, brief, approved output, reviewer and publication date. Capture useful corrections so the next assignment benefits from what the team learned.
  10. Evaluate the workflow. Compare total production and review time, factual corrections and brand voice consistency with the original process. Review audience response separately. More output alone does not establish marketing value.

What comes next
for your business?

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