Destination planning worksheet
The destination mobility brief
A working framework for municipalities, tourism businesses and mobility providers. Define the journey, agree responsibilities, prepare passenger information and measure service adoption.
One9Six / Working notes
The information that makes a service usable
Complete the brief with the operator before planning publicity. Use aggregated service data for evaluation.
01Define the journey
02Agree ownership
03Inform passengers
04Review use
| Focus | Record | Practical check |
|---|---|---|
| Service record | Route, dates, capacity and accessibility | Verified by the operator |
| Stakeholder register | Decision, approval and operating responsibilities | One accountable owner for each action |
| Passenger content | Greek and English instructions, contact and alternatives | Test with someone unfamiliar with the service |
| Utilisation | Passenger journeys ÷ available passenger capacity | Same route and reporting period |
| Schedule completion | Completed scheduled journeys ÷ planned journeys | State cancellations and reasons |
| Cost per passenger journey | Agreed operating costs ÷ completed passenger journeys | Include the cost boundary in every report |
Apply this to your next project
- Approve the operational facts before campaign copy
- Make disruption updates visible across partner channels
- Separate communication reach from actual use
- Compare equivalent periods before recommending expansion
Make it practical
A useful place
to start.
Use this guide with the colleagues involved in the work. Note what you know, what needs checking and who will take the next step.
Download PDF- Journey: specify the arrival point, destination, passenger groups, peak periods and the connection that needs improvement.
- Operating status: record whether the offer is a proposal, trial or service in operation. Add the date and the source confirming that status.
- Technology: distinguish propulsion, driving automation and booking technology. Confirm what each capability means for the passenger.
- Responsibility: assign the operator, maintenance owner, charging responsibility, information editor and disruption contact.
- Passenger information: approve route, stops, timetable, fare, accessibility, booking requirements and alternatives during disruption.
- Distribution: agree one source of current information and the links used by hotels, attractions, event venues and municipal channels.
- Stakeholders: document each institution’s decision, approval or operating role. Identify the issues residents and businesses need answered.
- Claims: identify the evidence for environmental and service statements. Define comparison period, occupancy assumptions and calculation boundaries before publishing figures.
- Measurement: agree completed passenger journeys, capacity utilisation, schedule completion, operating cost per passenger journey and passenger feedback.
- Review: set a review date, an accountable owner and criteria for continuation, adjustment or expansion. Record what evidence is still missing.