Selected experience
Tourism Strategy
Tourism Strategy is our initiative with SmartPress, bringing tourism professionals into a focused conversation about the industry’s next steps. Marketing, direct bookings, technology and business decisions meet in a platform built for practical exchange.
- Sector
- Tourism
- Scope
- One9Six initiative · SmartPress partnership
- Engagement
- Our initiative
The experience
A dedicated initiative for tourism marketing
Tourism Strategy is our initiative with SmartPress for a more informed conversation about tourism and the business behind it.
Tourism Strategy is our initiative with SmartPress, dedicated to tourism and hospitality. It gives the sector a focused platform alongside One9Six’s work for travel and hospitality businesses.
Direct booking marketing is part of that focus. We connect a hotel’s positioning, content, website and campaigns with the commercial questions behind its reservations.