Tourism Strategy

We created Tourism Strategy with SmartPress to bring sharper thinking to tourism and hospitality. The platform connects marketing, technology and destination development through practical resources, editorial research and conversations with the people responsible for change.

Direct bookings remain a central focus, from positioning and website experience to campaign planning and commercial measurement. Our Trikala case study extends that perspective to the destination itself, examining how mobility and digital services shape the experience before a visitor reaches a hotel or attraction.

On 1 October 2026, Tourism Strategy’s Tasos Flambouras discussed destination mobility with Vivian Tegou, President of e Trikala, at the 6th Electric + Micro Mobility Forum in Athens. Organised by SmartPress, the event provided a setting to examine visitor transport, connected mobility options and the transition from a pilot to a dependable service.

The Trikala editorial series brings those questions into a documented case study. It considers municipal organisation, European technology trials and the developments during Dimitris Papastergiou’s mayoralty, with clear attribution to the city and project partners. Our contribution is the research, the discussion and the practical knowledge developed through Tourism Strategy.