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What changes.
What it means.
Selected developments in marketing, communications and public affairs, with primary sources and a clear One9Six perspective on the decisions they affect.
Editorial selection / 4 October 2026
Development:
Google’s September AI Max update: check the release status.
A product announcement is a reason to investigate. Before changing a campaign, check what is available in your account and what is still being tested or promised.
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Development:
Being seen and being believed are different jobs.
People may discover a story in one place and look elsewhere to decide whether to trust it. New Reuters Institute research gives communications teams a useful reason to revisit what happens after the first impression.
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Development:
AI transparency is now an operational communications issue.
Who approved the AI generated content? Does its use need to be disclosed? Can the team show how it was checked? EU transparency guidance brings these questions into everyday communications work.
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